William Rast: Homage In Clothing
Tuesday, October 7th, 2008Justin Timberlake and his childhood friend, Trace Ayala have created the new clothing line William Rast to pay homage to their grandfathers and to set a new fashion trend that will last and evolve in the fashion world. Using the first name William from Justin Timberlake’s grandfather, and the last name Rast of Trace Ayala’s grandfather, the two knew they had the perfect name for the William Rast line.
Trendy and inspired is how anyone who sees or wears the William Rast jeans describe them and the rest of the creations of the two life long friends. Justin Timberlake and Trace Ayala worked hard to get the concept right and only then did they believe the William Rast jeans were ready to set a new trend and give honor to their grandfathers’ names. The mixture of Memphis, Tennessee down home feel with the fast-paced chic feel of Hollywood, California was the final concept agreed on by the founders and the focus on the next step, getting it designed and to the public.
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